Event
22.06.2026

Back to School: Seniors Meet Gen Z

STATUS

BEGINNING

END

MODE

Pendiente

The Mediterranean Marketing Club Association is organizing a gathering to broaden our perspectives!

An event to hear from those who are poised to lead the marketing industry in the coming years. A day where the spotlight will be on the future professionals of the sector: students from EDEM Escuela de Empresarios, ESIC Business and Marketing School, and IEM Digital Business School.

An afternoon to hear three groups of students share their perspectives on some of the major challenges facing companies today. They’ll talk about how they view work and what they expect from organizations, how they consume and engage with brands, and what trends and technologies they believe will shape the future of our profession.
Following their presentations, we’ll have the opportunity to speak directly with them during a “speed dating” session between junior and senior talent, designed to exchange perspectives, break down generational biases, and forge meaningful connections.

PROGRAMME

  • 5:15 p.m. – Welcome and reception. Event host: Sara Pastor.
  • 5:30 p.m. — Talk by students from ESIC Business and Marketing School: consumption and relationships with brands.
  • 5:50 p.m. — Talk by students from IEM Digital Business School: trends and new digital technologies.
  • 6:10 p.m. — Talk by students from EDEM School of Entrepreneurs: the job market.
  • 6:30 p.m. – Start of “Speed Dating: Junior Talent Meets Senior Talent.” 15-minute rounds to discuss, chat, and ask students questions about employability, trends, and consumer behavior.
  • 7:30 p.m. — Networking over beers.
  • 8:15 p.m. – End of the event.

Senior talent, listen up! Here’s your chance to find out what the next generation of marketing professionals is thinking.