Sales remain one of the biggest challenges for innovative startups and small and medium-sized businesses. Beyond technology, the product, or funding, sustainable growth depends on the ability to build effective sales processes, connect with the right customers, and turn opportunities into results.

CEEI Valencia and Startup Valencia are organizing this Focus Pyme event, which will focus on the mistakes and successes of sales professionals. During the event, sales professionals will share real-life experiences, lessons learned, and best practices regarding customer acquisition, negotiation, business development, and closing sales.

Through case studies and conversations with leaders in the entrepreneurial ecosystem, we will analyze the strategies, skills, and methodologies that make a difference in business performance. This is a space to learn from successes and mistakes, exchange knowledge, and discover new ways to drive business growth.

Date: Thursday, July 2, 2026, from 11:00 a.m. to 1:45 p.m.
Location: Base 2 – Innsomnia
C/ de la Travesía, 15B
Poblats Marítims, Valencia (Valencia)