Tourism is a key driver of the Valencian economy, and we promote it through innovation. To achieve this, we created TURIS·LAB, an open and participatory innovation lab funded by the Generalitat Valenciana, through the Regional Ministry of Innovation, Industry, Trade and Tourism.

The aim of Turis·lab is to ensure that tourism has a positive impact on cities. We work together with stakeholders across the sector and leverage existing technologies to identify challenges, opportunities, problems and solutions. We have created a meeting point that serves as a space for tourism analysis and observation.

Through Turis·lab, we are working to promote the sustainability and digital transformation of tourism, as well as to improve the quality of life of both visitors and residents. Through research, analysis and innovation, we seek to enhance the quality of life in València, a city to live in and enjoy.