Programme
XTIC
Centre of Excellence for Applied Technologies in Sport, Entertainment, Media and Health
About XTIC
XTIC was created to strengthen Valencia’s position as one of Europe’s leading hubs for applied innovation. It is a centre of excellence conceived as a living laboratory where emerging technologies can be designed, developed, tested and validated in a safe environment before being deployed in the market or across the city.
Its phygital nature combines physical infrastructure at La Harinera with digital capabilities to accelerate innovation in sectors with significant economic and social transformation potential: sport, entertainment, media and health.
More than a testing facility, XTIC fosters collaboration between companies, startups, public institutions, universities and technology centres to transform ideas into solutions that improve people’s quality of life.
Objectives
XTIC promotes an open innovation model focused on generating economic, technological and social impact.
Driving applied innovation
Supporting the development of new technologies through collaboration between startups, companies, research centres and public administrations.
Positioning Valencia internationally
Establishing the city as a leading European hub for technologies applied to sport, health, entertainment and digital content.
Attracting and retaining talent
Creating an environment capable of attracting highly skilled professionals while fostering new digital capabilities.
Supporting business growth
Helping startups and companies validate their solutions, access new markets and accelerate their growth.
Diversifying the economy
Strengthening emerging technology sectors and creating new opportunities for high-value investment and employment.
Improving quality of life
Promoting technologies that deliver innovative solutions in areas such as health, mobility, user experience and citizens’ wellbeing.
Areas of innovation
XTIC focuses its activity on four major strategic areas.
Sport
Technologies for sports performance, training, data analytics, smart facilities, fan engagement, competitions, connected equipment and inclusive sport.
Entertainment and Media
Immersive experiences, artificial intelligence, augmented and virtual reality, audiovisual production, interactive content and technologies for the creative industries.
Health
Digital solutions for prevention, diagnosis, monitoring, rehabilitation, wellbeing and personalised care.
Who is it for
XTIC is designed to drive innovation across the entire technology ecosystem.
- Startups and technology companies.
- Scaleups and corporations looking to validate new products.
- Universities, technology centres and research groups.
- Public administrations interested in open innovation.
- Sports organisations, healthcare providers and media companies.
- Investors and innovation ecosystem stakeholders.
What do we offer
Experimentation facilities
Infrastructure to develop, test and validate new technological solutions.
Open innovation environment
Collaboration between the public sector, companies, startups, universities and citizens.
Validation in real-world environments
Access to Valencia’s Urban Sandbox for projects requiring a second phase of experimentation under real-life conditions.
Growth support
Connections to acceleration programmes, mentoring, funding opportunities and market access.
International reach
Support for projects with the potential to scale nationally and internationally.
Infrastructure connected to the city
Innovation at XTIC does not end in the laboratory.
Solutions developed at the centre can move into a second phase of real-world testing through the Valencia Urban Sandbox, enabling technologies to be validated with real users in a regulated and safe environment.
This connection makes Valencia a city where innovation can complete its entire journey, from the initial idea to real-world implementation.
Funding entities
