Challenge Objective

The project is developing an artificial intelligence agent to support the València Innovation Capital communications team in creating, adapting and distributing content across multiple audiences and communication channels.

The solution will automate the generation of reusable content, identify and segment strategic stakeholders who can amplify communications, and consolidate communication metrics into a single platform. Its objective is to optimise communication workflows, enable data-driven decision-making and increase the impact of outreach activities without increasing the team’s workload.

Launch Date

• Challenge launched in July 2025.
• Project implementation from September 2025 to February 2026.

Thematic Area

Communications and artificial intelligence.

Challenge Type

GovTech challenge delivered through an open innovation process, with competitive selection and the award of a €50,000 small public contract.

Promoting Entities

València City Council, through València Innovation Capital.

Stakeholders involved:

• Project contractor: Etiqmedia.
  
• Gobe.

Urban Context

The solution will be deployed as a support tool for the València Innovation Capital communications team, facilitating content creation and management, campaign performance analysis, and the dissemination of the city’s innovation initiatives.